Introduction to Quantitative Methods
 |
Details
Textbook:
Pages : 395;
Paperback;
210 X 275 mm approx.
Workbook:
Pages :
276; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
Sample Multiple Choice Questions (Online Quiz)
Pricing
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA
Detail Table of Contents
Click below to view
HTML
Data Collection : Chapter 15
SUMMARY:
Secondary data is gathered and recorded by some other firm or individual for a purpose other than that of the current research. Secondary data can be classified based on source, category and database type. All the secondary data needs of a researcher cannot be met from free sources. Hence, he has to tap some syndicated secondary data sources. Syndicated data is data produced by a market research firm, which provides a body of similar data compiled from a large number of sources, organized into a common format for a fee to its subscribers. Providers of syndicated data collect data using surveys, audits, and panels.
|
|
mainly through questionnaires and interviews. A questionnaire can be judged based on its relevance and accuracy. The chapter discussed the proper designing of a questionnaire for better results. The pre-testing and finalization of a questionnaire have also been discussed.
A business research can also be analyzed with qualitative information that unravels the underlying motives that act as driving factors for the subjects, rather than only quantitative measurements. Designed tactfully, qualitative techniques help in overcoming respondent bias. As qualitative techniques are designed in a disguised manner, they help to elicit factual responses from the subjects. Qualitative research methods are of three types: depth interviews, focus groups, and projective techniques. The final section of the chapter looks at tables and graphs as data presentation devices.
